Sesame Street’s Food for Thought

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BEST DAY EVER! On December 7, 2010, I was invited to attend the launch of Sesame Workshop’s launch of the Food for Thought: Eating Well on a Budget campaign. While the campaign – a multimedia program to help support families with children that are coping with uncertain or limited access to affordable and nutritious foods – is rather serious at it’s core, leave it to Sesame Street to make it a good time.

Elmo gives a press conference

The Capitol Area Food Bank opened its doors to the event. There must have been over 100 people there, including representatives from WIC, governmental agencies, nutritionists, and health department staff, and the families of people working and volunteering at the CAFB. Everyone was pretty excited, especially when Elmo came out.

Here's Elmo with Super Food Broccoli

After the funders said a few words, Art Smith of DC’s Art and Soul restaurant came out to teach everyone how easy it is to make delicious and healthful foods. Chef Art, formerly Oprah’s chef, has been involved with this initiative for some time. Healthful eating is near and dear to his heart, after the James Beard Award winner lost 100 pounds (!). He also runs the Common Threads program, which teaches low-income children how to cook healthfully.

Chef Art Smith and sous chef Elmo make some granola

400,000 Food for Thought kits will be distributed to families by the National WIC Assocation and Feeding America, to healthcare providers through United Healthcare and the Merck Foundation, and by other organizations. Check out the Food for Thought website. It has fun games, HILARIOUS videos (several feature Super Grover!), and fun sketches like Veg Side Story (West Side Story – “I just ate a veg named zucchini.” haha).

See, Elmo thinks it's a great time.

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